PinchukArtCentre has become an international hub of contemporary art that develops the Ukrainian art scene and generates critical public discourse for society as a whole. PinchukArtCentre creates opportunities free access to new ideas, assessments and emotions.

On October 23 and November 1, 2024, the teachers of the English Department of the ESITC, Svitlana Kharytska and Anna Kolisnychenko, organized a series of excursions for the first-year students of the Educational-Scientific Institute of Information Technologies to familiarize themselves with the exhibition Future Generation Art Prize 2024.

IT technologies play an increasingly important role in the art world, offering new opportunities for creativity, expression and interaction with the audience. The Pinchuk Art Center's exhibitions vividly demonstrate the synergy of the technical and the creative: technologies give artists access to new tools, such as digital painting, 3D printing, animation and graphics, which allow them to experiment with forms and formats. Effective means are virtual and augmented reality, which allow viewers to interact with art in a new way. The interactivity of the exhibition allows viewers to become active participants in the process, communicating with art in real time. The center is decorated with installations using artificial intelligence, in which artists use algorithms and AI to create dynamic works of art that can respond to the environment. IT technologies have become an integral part of modern art, changing its essence, ways of creation and perception. IT technologies not only enrich art with new possibilities, but also contribute to the formation of new forms of expression that redefine traditional ideas of what art is.